Website Design– Focus, Focus, Focus
When producing a web site design, it is easy to fall under the trap of aiming to be all things to all individuals. In reality, the secret to a good web site design is focus, focus, focus.
We Don’t Required No Stink ‘n Diversions
It occurs ever few weeks or two. I am sitting in front of the computer considering the meaning of life, i.e., why my numbers aren’t being selected in the California lottery. A frustrated individual calls and would like to know why their site isn’t converting. Shaking myself from my revelry, I valiantly pull up their website and here is what I find.
The front page is a mass of blinking this and floating that. In really nasty situations, there will be something like a banner informing me the climate condition in some city.
As if I cared.
I don’t even take a look at the weather in San Diego. Okay, we don’t actually have any, but that isn’t really the point.
The point is a website should have focus to covert traffic into income. This is known as the guideline of one. Every page of a site should concentrate on one topic, item, thing, photo or whatever is relevant to your site.
If you have actually a page dedicated to disco t-shirts with huge lapels, then whatever on the page ought to focus on disco t-shirts with substantial lapels. Typically, such a page would includes quick text describing the disco t-shirts, thumbnails of the shirts and costs. The page ought to not include disco cds for sale. The cds should get their own page.
Don’t think me? Then let us kneel at the alter of Google. The Google Adsense program is created to let you put Google ads on your site. To put the advertisements up, you just copy and paste a script provided by Google. Once the website is republished, each page with script will show Google ads. If you look at each page, you will note the script produces different advertisements for various pages. Further, the ads on each page correspond to the topic on the page.
Why does Google do this? Due to the fact that ads that pertain to the focus of the page will be clicked more than advertisements that are not. Put another method, the Adsense program is developed to concentrate on a single subject. The guideline of one rears its head once again.
Are you seeing a pattern here?
If your site isn’t converting well, examine the pages to see if you are concentrating on one subject. If you have a weather banner on your site, there much better be a very, excellent reason.